SEO for beginners

Search Engine Optimisation (SEO) is the processes you carry out to enable your website to appear higher up in the results of search engines, mainly Google.

SEO Outline

The processes you carry out will broadly come under one of the following:

  1. Adding more content to your website which customers (and thus search engines) may be interested in
  2. Changing the content on your website to contain the key words that customers are likely to search for
  3. Changing technical details such as html headings, meta tags and filenames on your website to mean more to computerised search engines
  4. Adding links from you website to other websites
  5. Creating links from other websites to your website so search engines think you are popular
  6. Making use of 'social media' such as Facebook, Twitter and LinkedIn to create more material, more links and interest in your website from search engines, random internet users, and your own customers.

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