The SEO Project
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Your Facebook Page
Setting Up your Facebook Page
Naming your Facebook page
Although it is generally good to have keywords in your names and titles, the positive SEO you gain from your Facebook page is through real people using it, linking to it, and making comments. Therefore it is more important that the name of your page appeals to them. Also there is a suggestion that Facebook will discriminate against pages that are set up for SEO rather than real Facebook users.
Picking a Facebook username
Note that you won't be able to pick a Facebook username until you have at least 100 fans. Once you do, the same advice applies as to your Facebook page.
The About textbox
This is an opportunity to get in a few key words; as this is near the top of the page Google is likely to take relatively high note of it when working out what searches your page is relevant for.
The Info tab
- It is important to complete you address fields if you are particularly trying to sell/reach your local market
- It is important to list your products here if you are trying to drive search engine traffic to product pages
- Use websites to list your website(s) and other relevant sites
"Static FBML" information
Although perhaps not as important as the above, additional content boxes are more information for Google to potentially link to and the tabs add additional pages – these are particularly useful if you have other areas or information that you want to push too.
Link to your Facebook page
Add a Find us on Facebook link to your page on your websites. Also add a Like button on your website (go to http://developers.facebook.com/docs/reference/plugins/like-box/ to set this up).
Actions for your Diary (this will make a difference)
Status Updates (weekly)
Include links in your status updates from time to time. These should be a mixture of links to pages on your website, and also links to relevant other websites. Mix up typing in the link yourself (http:…) and using the add link button as they give different information to search engines.
Add photos (weekly)
Include a short paragraph of description of each photo, including some of the keywords you want to be found on for the website.
Add events (weekly)
Again include keywords in event descriptions. Link to some events listed on your website pages, and some events on other sites that are relevant and will be of interest to your readers.
Good luck