10 DIY SEO Tips for Small Business
Listed below are 10 DIY SEO tips for small business /startups – all things you need to consider before you even think about building a website. A guide to not losing out right from the start.
To start with, I have put a youtube video below to explain for those not in the know what exactly SEO is.
So, now you understand what SEO is, lets look at those 10 DIY SEO tips for small business /startups.
4 SEO Essentials – Pre Purchase
Ok so why is this so important? So DIY SEO tip number one. SEO is relevant to the country you are based in and want as your ideal market, and also SEO likes speed.
So then, if you are in UK, use a UK host that has its servers here and if you are in the USA use one based there. Ok so you ask me why? Well, would you log on to American TV to watch UK TV? The idea is the same – you get better service from those more local to you.
So what if you are based in the UK but your market is the USA? So, use American servers – give your potential customers the best experience possible.
This then goes for speed – both SEO wise and just for general customer experience – if you are on a cheap and full server, the speed would be reduced and your lovely customers will get fed and head off elsewhere. This then translates to SEO, as Google measures how long people are on your site and the longer they are, the more trustworthy you are flagged.
Again, its all about trust. Why flag up that your website potentially has security issues?
As more internet users become aware of fraud, scams and virus’s they also have in place various software packages that will warn them when a website is not trustable (is that even a word?) and tell them not to head towards it.
So a basic essential then is buying an SSL certificate.
Domain Age and Backlinks
If you were offered something that had trust and some work already done to it would you like that? Of course you would!
Don’t be fooled into thinking that as your company is called Blah Blah Limited – that you need to buy a domain called blahblah.co.uk.
You can put up logos and titles and brand it as such – but if Blah Blah Limited was a health spa – surely looking for something that was health related would work better?
Ok, why I am even that last statement as a question, I don’t know – yes it would work better.
So my tip to you then is to head to a website such as www.expireddomains.net and using filters, search for a good domain, and as the picture below shows – use the filter to get the ones with lots of backlinks at the top.
A little more research is needed on it, so check the domain in google to make sure it wasn’t used for a porn site (it does happen!) and then go buy it.
If you don’t believe me about useful domains and not needing to buy your company name – think of the DIY store B&Q – go search it in google. Did you notice their domain name?
(Don’t be lazy, really go do it.)
Yep, www.diy.com is their domain.
If you are buying an expired domain, it’s a good idea to see what is listed on Google for it – so simply head to your favourite search engine and type in site:<insert url> It will list up anything you need to know about it. Wayback is also a handy site – check to see what the old website had on it – again just to check it was nothing unsavoury or spammy – such as a link farm.
6 SEO Essentials – After Purchase
So now you have bought your domain and its being hosted on the server in the right country, it’s time to work out all the other essentials needed to make a success of it.
So take a nice large piece of paper or a large whiteboard – as an aside, when I am planning websites, I use lining wallpaper – it’s cheap and easy to stick on the wall whilst planning.
So take your board/paper and work out your main pages and any thereafter.
So, you would usually have a homepage, an about us page, a services page, location(s), testimonials, blog and privacy – unless of course you have an ecommerce website and that certainly does need a large piece of paper with lots of subcategories.
I would say, that never put anything more than three clicks away from the home page – too much depth and you will lose customers.
So, on your services/products page – list it generally and then for specifics, create sub pages that give finite details on the particular product/service.
Work out which page links to what – essential for SEO is internal linking within your website.
Make sure though if you are on the services page and you are linking to a particular one – don’t just list the url – use the keyword.
I will start using terms now you might not be familiar with so hopefully I explain better.
Any page on your website needs a good title and a good description – referred to SEO wise as meta title and meta description. These are the things the Google spiders crawl to find out what the page is about – don’t use them correctly and you will not get them listed.
Use something called tags – they usually are called H1, H2, H3 etc – again, they guide Google as to what the page is all about. Its a simple case of using a piece of code around the important keywords to highlight them.
All of the above help with your ranking factors.
If you understand what they are, you can create your own website, but you would usually chat about them with your designer/coder/seo guy.
I would suggest using a tool such as Ubersuggest It’s free courtesy of Neil Patel and one of the best around to help you figure out how, what and when.
Make sure you alter the language to your correct area and simply type in what you think – yes please note the word think will work. The whole point of using this tool is to work out what would actually work for you.
So, using our health spa from earlier, if you type it in, your results come up and show you how many times its searched for, and how easy it would be to rank for it. Using the keyword ideas tab on the left of the screen, will also show you other terms which will help you rank.
Whilst a page is good to have one main keyword, it’s also a good idea to insert others that are on the general theme, so don’t limit yourself to just one.
I remember the first time I heard this word and how it reminded me of something vaguely legal and officious sounding. So in layman’s terms then, It’s simply ensuring that any and all mentions of the business are the same – so listing in free directories relevant to your service/product, being on google my business and bing maps and apple maps – all the names and details are the same.
TIP: Create a spreadsheet and tick box when you have been to a website and put the details on – but most importantly – everytime, copy and paste the details to the entry so that it ensure everything is the same. Even something as silly as Ltd or Limited – yes they mean the same, but come on guys – who said Google was that clever? Ok, so maybe Google is, but perhaps lazy in this instance!
In the days of GDPR and how we are all now more cautious. With Facebook letting various see our data and even breaches by other major companies scaring us, we are now very reluctant to give our details to websites.
So I’m back with one of my favourite SEO guys Neil Patel – he has a wonderful alternative now that many use – you might have noticed it when you came on this website. It’s called Subscribers and its literally the ability to tell those who accept it when you have a new article up or a new product. It simply tells them when they are logged on that they can come read about it, and of course, they love it as it doesn’t give away essential email details.
Go try it out!
So, I hope you enjoyed my sojourn in to getting it right SEO wise when you start up. Of course, there will be many other things not mentioned or perhaps you struggled to get your head around certain things. No worries, we are at the end of a phone or email if you want to chat with us. After all we do let you have 30 mins for free!